Total Traffic is the road traffic reporting arm of iHeart Media (formerly Clear Channel Communication). Since 2003, Ars Datum has been engaged continuously to develop and maintain Total Traffic's national traffic reporting database for on-air use in all major markets. We developed a secure, fault-tolerant web-based application to aggregate and manage the thousands of traffic incidents that occur daily across the country for use in radio and TV broadcast reporting. The system also provides traffic data to OEM navigation systems in vehicles made by Toyota, BMW, Jaguar, Rolls Royce, Volvo, Mazda as well as navigation devices by Garmin and TomTom.
The traffic information generated by our system is widely distributed and used extensively by third parties. Look around and you'll find our traffic data popping up in all kinds of interesting places, including Sigalert.com and Waze.