Fox wanted to provide real time traffic maps on its myFox TV properties in every major US market. Ars Datum built a custom "traffic player" to provide this functionality. Traffic incidents, flow, road construction and events are geocoded and plotted dynamically to map. Additionally, the application maps streams real-time images and video from traffic cameras in each market. This project demonstrates our technical experience with the Google map API, AJAX and XML.
We also created a custom ad system that allows advertisers to sponsor a traffic map by displaying their locations. To date, McDonalds, Acura, Little Caesar's and State Farm have participated in these campaigns.