Fox Television

 

For its newly launched myFox TV websites, Fox wanted to provide real time highway traffic maps in every major US market. Ars Datum built a custom "traffic player" to provide this functionality. Traffic incidents, flow, road construction and events are geocoded and plotted dynamically to a scrollable map. Additionally, the application maps and streams real-time images and video from traffic cameras in each market. This project demonstrates our technical experience with the google mapping API, AJAX and XML.

Real-time national traffic congestion mapping

We also created a custom ad system that allows advertisers to sponsor a traffic map by displaying their locations.  To date, McDonalds, Acura, Little Caesar's and State Farm have participated in these campaigns.